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Business Plan Outline Color Palette: black, hot pink, and silver Brand Identity Mission Statement: Handle hair with care What makes my product or service unique? My business is unique we specialize in individually customizing crafted cuts, color, and styles for both men and women. My company service is designed to give every individual there desired look, where as no two looks are exactly alike. Brand Image What are some ways you can change your customers perspective? 1. Legendary customer service tailored to each individual customers needs everytime. 2. Active and reflective listening during all consultation. 3. State of the art foot and nail spa 4. Staff business professional dressed attire 5. Work with the same barber/stylist everytime a customer return to ensure every customer gets the same Legendary customer service experience and the same individual desired look everytime, no high over turn employees. (Mr. Paxton)

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